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This newsletter exists to help teams think clearly about AI and SEO. It avoids trends and tactics in favor of durable strategy, technical fundamentals, and the second-order effects that actually shape visibility over time.


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Latest

How To Use AI Content Without Getting Burned🔥

Education

How To Use AI Content Without Getting Burned🔥

Joe Hall

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Oct 20, 2026

Your ChatGPT Brand Visibility Requires A 2-Part Strategy

Your ChatGPT Brand Visibility Requires A 2-Part Strategy

Joe Hall

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Oct 13, 2026

Opinion: SEOs Should Not Be Responsible For The "Agentic Web"

Opinion: SEOs Should Not Be Responsible For The "Agentic Web"

Joe Hall

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Oct 6, 2026

Top 5 GEO Myths You Should Ignore

Top 5 GEO Myths You Should Ignore

Joe Hall

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Sep 29, 2026

Your AI SEO Needs "Value First" Strategies and Reporting

Your AI SEO Needs "Value First" Strategies and Reporting

Joe Hall

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Sep 22, 2026

Is Your "GEO" Just Another Name For Spam?

Is Your "GEO" Just Another Name For Spam?

Joe Hall

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Sep 15, 2026

Your "AI Content Audit" Has a Preservation Bias

Your "AI Content Audit" Has a Preservation Bias

Joe Hall

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Sep 8, 2026

If AI Stops Searching Google, Does SEO Still Matter?

If AI Stops Searching Google, Does SEO Still Matter?

Joe Hall

•

Sep 1, 2026

How to Do Keyword and Topic Research for AI Search and GEO

Education

How to Do Keyword and Topic Research for AI Search and GEO

Joe Hall

•

Aug 25, 2026

The Role of Consistency in Shaping AI Understanding

The Role of Consistency in Shaping AI Understanding

Joe Hall

•

Aug 18, 2026